HopLinks for Marketers
One smart link. Every platform. Full attribution. Learn how HopLinks helps you drive installs, track campaigns, and convert users — no code required.
HopLinks replaces Firebase Dynamic Links. Create a single URL that works everywhere — ads, emails, SMS, QR codes — and always routes users to the right place.
Understanding Link Types
Before creating your first campaign, understand the three types of links and when to use each:
Intent Link
Opens your app directly if installed. If not installed, it fails. Best for in-app sharing between existing users.
App → AppDynamic Link
Detects the user's device and routes them to the app, App Store, Play Store, or web fallback. Best for all campaigns.
Any PlatformDeferred Link
Like Dynamic Links, but remembers context through install. User downloads app and lands on exact content.
Install → ContentCreating a Campaign Link
Follow these steps to create your first smart campaign link:
Log in to your HopLinks Dashboard.
Click "Create Link" and choose Dynamic Link (recommended).
Enter the destination URL and set platform fallbacks (App Store, Play Store, Web).
Add a custom path (e.g., hpln.in/summer-sale)
and click Create!
UTM Tracking & Attribution
Tag your HopLinks with UTM parameters to track performance in Google Analytics, Meta Ads Manager, or any analytics tool.
https://hpln.in/summer-sale?utm_source=instagram&utm_medium=story&utm_campaign=summer2025
Required Parameters
utm_source— Where traffic comes from (instagram, email, google)utm_medium— Marketing channel (cpc, story, banner)utm_campaign— Campaign name (summer2025, blackfriday)
Optional Parameters
utm_term— Paid keywords (running+shoes)utm_content— A/B test variant (hero_v2, cta_red)
Analytics & Insights
Every HopLink tracks clicks automatically. Your dashboard shows real-time analytics broken down by:
Total Clicks
Across all platforms
iOS Clicks
iPhone & iPad traffic
Android Clicks
All Android devices
Web Clicks
Desktop & fallbacks
Pro Tip: Click on any individual link in your dashboard and go to its Analytics tab to see per-link stats, geographic breakdowns, and click timelines.
Deferred Links for Growth
Deferred links are the most powerful tool for user acquisition campaigns. Here's why:
User sees ad
Downloads app
Lands on exact content
Without deferred links, new users who install from an ad land on the generic home screen — losing the campaign context and dropping conversion rates. With HopLinks, the original campaign URL is remembered and restored after install.
Campaign Ideas & Use Cases
Email Campaigns
Embed dynamic links in newsletters. Desktop users see web, mobile users go straight into the app.
SMS & WhatsApp
Short links that auto-route to the app. Perfect for transactional messages and promotions.
Social Media Ads
Use in Instagram bio, Facebook ads, or TikTok. One link handles every device and platform.
QR Codes & Print
Print on posters, flyers, or packaging. Users scan and are routed to your app or store instantly.
Referral Programs
Give each user a unique deferred link. When their friend installs, the referral context is preserved automatically.
Influencer Marketing
Give each influencer a branded link. Track exactly how many clicks and installs each drives.
Need Marketing Support?
Our team is here to help you set up campaigns, optimize your links, and maximize your ROI.